Custom viewfinder & photo reels
Hold it up to the light.
Seven of your photos, printed on real film and set in a viewer you click through one frame at a time.
From $36.95 with the viewer
Seven photos. Fourteen frames. One small reel.
- 7
- photos you pick and crop yourself
- 14
- frames on film, each photo once for each eye
- ½ in
- per frame, about the size of a fingernail
- 0
- batteries. A window or a lamp is enough.
Reels people have made
One reel, one story.
Real orders, shown with each customer's permission.
Three steps on your phone.
- 1
Pick seven photos
Choose them from your camera roll and crop each frame. Add words or a photo in the middle.
- 2
We print them on film
Made by hand on Kodak film. Most US orders arrive in 6–12 business days. Read our story →
- 3
They click through
Hold it up to a window and press the lever for the next photo.
More than one reel
Tell it in chapters.
Label the middle of each reel and they become a set: Vol. 1, 2, 3. The price per reel drops as you add more.
- Vol. 1
- Vol. 2
- Vol. 3
No screen. No app. Just the next photo.
Pass it across the table and let everyone take a turn at the window.
- Most US orders arrive in 6–12 business days. Canada takes a few days more.
- Free replacement if it arrives damaged or misprinted.
- Your photos are used to make your order and nothing else.
Questions
How long until it arrives?
Most US orders arrive in 6–12 business days: 3–5 to make, then 3–7 to ship. Canadian orders take a few days longer. Need it by a specific date? Email us before you order and we'll tell you if we can make it — we reply within 1 business day.
What does the price include?
The price shown covers a viewer and one reel of seven photos. Already have a viewer? Choose Reels only. Extra reels, words or a photo in the middle, engraving, a gift box, a greeting card, and shipping protection are priced as you add them in the customizer, and the total updates as you go.
What happens to my photos?
Your photos are used to make your order and nothing else. We never sell or share them, and we don't use them in marketing without asking you first.
Can I return a custom reel?
Because every reel is printed with your own photos, we can't accept returns. If a print or the viewer arrives defective, or the package is damaged in transit, we replace it free — just send us a photo within 30 days.
How big are the photos?
Each frame is 11.8 × 10.5 mm, about half an inch wide — the size of a fingernail. You see it enlarged through the viewer's lenses: hold it up to a light and click through by hand. Close-ups and faces read better than wide landscapes.
Seven photos is all it takes.
Upload from your phone, crop every frame, and see the whole reel before you order.